Search Marketing
Search Engine Optimization (SEO)
Web Design Indianapolis recognizes that having a website with no SEO strategy is like having a car without an engine. It's nice to look at, but it will not get you anywhere. SEO is by far the most affordable cost per lead of any online or offline marketing tool.
We take a three part approach to optimizing your site for maximum organic search engine placement. The first step in building a sound SEO strategy is a SEO keyword workshop. These SEO keywords are critical to your content. We make sure you know exactly what SEO keywords your potential customers, donors or partners are typing in the search engines and calculate your ROI for SEO. The next step is programming your site so it adheres to the "best practices" outlined by Google, Yahoo and MSN. Lastly, we develop a linking strategy to attract high quality linkbacks to your website while submitting your website to thousands of directories and search engines.
Search Engine Marketing (SEM)
Search engine marketing represents 20-30% of your online sales opportunity. These opportunities can be harvested utilizing Banners, Pay Per Click (PPC), Cost Per Click (CPC), Cost Per Thousand Impressions (CPM) and Cost Per Acquisition (CPA). By not implementing a search engine marketing strategy you are automatically elimating a portion of your potential sales. Web Design Indianapolis will design, implement, monitor and execute your search engine marketing campaign while providing you with updated reports and recommendations to solidify your success.
