Community Marketing and Social Media Marketing
eCommerce/Rating Sites
For most consumer products and a majority of enterprise products, there’s a variety of websites that rate products both by expert (sometimes called analyst) or peer review. One of the most popular site that has done this in the is CNET which deploys both editorial reviews, video demos and user ratings and opinions. Content can be both positive and negative about your company as well as your competitors. Ratings and voting has evolved with popular news voting sites like Digg. Web Design Indianapolis will analyze your opportunities and put you on the road to getting your products scored in these heavily traveled websites.
Social Networking, Forums, Wikis, Collaboration
Today we are seeing the beginning of social networking, forums, wikis and collaborative environments merging into one. While founded from early usenet days, forums allow for communities to form around similar ideas and collaborate. Approximately 33% of companies deploy forums. Wikis have also been used to tie industries together as well. Savvy marketers realize the power of social networking websites, including image sharing websites like Flickr for marketing. Web Design Indianapolis knows these environments well and can develope a successful placement strategy for your organization, company or brand.
Podcast Marketing
Many corporations are reaching their community though on-demand content via mobile devices and computers. The key to this medium is in the ‘pull’ strategy. Let Web Design Indianapolis develop your Podcast Marketing plan.
Blogging
Statistics show that 30% or less of businesses are considering blogs (web logs) as forms of business communication. Web Design Indianapolis knows that blogs are powerful communication tools that keep your customers coming back for more. In addition, they have powerful positive search engine optimization consequences for your company or organization's website.
Widget/Badge Marketing
Widgets are light weight web applications that are being embedded in websites, blogs, forums, and social sites. Flickr badges, MyBlogLog, and in ways even the Firefox community marketing campaign are companies that engage in widget marketing. These light weight web application make it easier for your website users to bookmark and save certain aspects or pages of your website. Web Design Indianapolis will build your custom widget/badge marketing program today so you can see your traffic soar tomorrow.
Online Video and Live Streaming
While Online Video has existed for many years on the web, it’s most notably been gaining traction from the video blog or video sharing sites such as YouTube. Web Design Indianapolis recommends including your executives and thought leaders in your video. This also includes live streaming where participants can webcast video in real time, often accomplished with chat features.
Instant Messaging / Text Messaging Presence
Web Design Indianapolis can involve real time conversational media using instant messaging tools, presence and status tools such as Twitter for your web marketing campaign. These tools tie into online and mobile devices. Our experience with Generation Y is that they are using IM and text messaging as their primary way to communicate over all other mediums.
Tagging/Collective Tools
Tagging can be used to harvest marketing intelligence as well as help your SEO results. Delicious is a great tool for acquiring market data. Web Design Indianapolis will help you properly tag content to help online communities find your products or services.
Voting Features
Popularized with the website Digg, members submit web pages and the community votes on its content. If the community votes for your content enough you can make it to the front page. When this happens your website will be rewarded by the search engines with higher organic placement. This can also been deployed in corporate extranets, such as Dell’s IdeaStorm where customers can vote for future products or features. Ask Web Design Indianapolis to analyze your opportunity today.
MicroMedia
These microblogging tools allow users to share bite sized information with their social network or from mobile phones. With the launch of site like Twitter, Pownce and Jaiku micromedia and micro blogging started to gain traction. Web Design Indianapolis can show your organization how to effectively use these tools.
Viral Marketing
The reason this is called viral is because, when executed, the medium spreads through email inboxes like a virus. Many of these campaigns are videos that include humor to hook the viewer. Web Design Indianapolis will plan, develop, design, execute and track your viral marketing campaign.
